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Today's businesses greatly depend on visibility in
search engines such as Google® and Yahoo!® We
take the guesswork out of search engine submission:
we get you started, automate the process for you, and
help you track your progress. And we recommend
ways to help you get listed and ranked higher in
search results. Research confirms over 80% of web visitors use search
engines to find the information they're seeking online.
When a potential customer conducts a search for
keywords related to your site's products or services,
does your page appear in the top listings? How
many customers are you potentially losing because
your competitors have better visibility?
Web-savvy companies have discovered that Search Engine
Optimization is one of the most cost-effective
marketing vehicles for driving highly-targeted and
qualified traffic to their web sites. Some of the obvious
advantages of Search Engine optimization are:
• Maximize your site's visibility with the search engines
• Drive more qualified prospects to your site
• Stay ahead of your competition
• Increase your sales conversion and ROI
Improving your visibility with the search engines and
competing with other web sites for a top position isn't
easy. At Universal Systems (UNISYSINC), we are dedicated
to provide a fast and professional service to our clients.
Our comprehensive services allow you to concentrate
on running your business while we handle all of your
search engine submission needs.
Call Today For Free
Analysis and Evaluation
of Your Website.
Searching is the second most commonly performed activity of all Internet users - right behind using e-mail. The majority of Internet users use search engines and web directories as their primary method to find information or resources on-line.
However, with approximately 4 billion web pages publicly available on the World Wide Web, and growing competition in every sector of the provision of data and services, the raw chances are that these people will find other sites than yours for the vast majority of even such searches as relate to your products.
Search Engine Optimization uses knowledge and observation of exactly 'how' search engines and web directories decide which web sites to return as results for queries, and applies this to attain significantly higher placement for particular (proprietary) documents and sites. SEO is the process of assisting the search engines and directories to accurately evaluate which search queries your web content can answer effectively, and additionally seeks to place a certain 'bias' in your favor for ranking your sites within the search results for those queries.
Search engine optimization (SEO) is all about increasing the number of visitors who come to your website. If you want more people to see and buy your software, your attention should be focused on the search engines. If your website doesn't show up in the top 20 or 30 matches for a search that relates to your product, chances are that your number of visitors will be very low. Through search engine optimization, we can attain a higher ranking for your site by making changes to your code.
Search engine optimization has nothing to do with the way your website looks to your visitors. The search engines won't be impressed by cool graphics or clever slogans - they're looking for relevant, keyword-rich content, and that is the core of search engine optimization. We thoroughly research the ideal keywords for your product, and then implement them in all the right places. Keywords belong in the title tag, the description, the image alt tags and the copy (the actual keywords META tag matters less nowadays), but it's not enough to just stick them in there and ignore the fact that the text makes no sense at all. At Universal Systems, we believe that search engine optimization should make a site attractive to search engines, but not at the expense of the human visitors!
Search engine optimization is the only way of convincing the search engines that your site deserves to be seen by people who search for a particular word or phrase - and it's the only way that you're going to get a serious influx of visitors to your website.
In recent studies, top e-commerce and information web sites were discovered to receive up to 85% of all of their visitors (and customers) from search referrals. Without doubt, for the vast majority of on-line companies, SEO provides the highest possible ROI of all marketing and promotional activities.
More than 80 % of Web users find the sites they're looking for by using a search engine, according to both Forrester Research and Georgia Tech's GVU Center User Surveys. Every single day, 57% of Web users search the Internet, making search the second most popular Internet activity after e-mail (according to Statistical Research, Inc.). Search listings outscore banner and button ads by more than two to one on measures including awareness, likelihood to click-on, and overall opinion, in a recent study by NPD Group. The survey also found that consumers are five times more likely to purchase your products after seeing search listings versus banners.
Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. You can't find a more targeted form of marketing than that. As the number of pages on the Web grows, so do the number of pages indexed by the search engines. Several engines have moved from the millions of pages indexed into the billions. With this kind of clutter, high rankings are no accident. They have to be thoughtfully planned and executed like the other tactics in your marketing mix.
According to industry leader Search Engine Watch, only 7% of searchers will go beyond the third page of listings. So if you're not in the top 30 search results, you may as well not be there at all.
Let's outline all of that one more time. Without SEO you are quite possibly throwing away up to 85% of your potential customers and visitors, and a full 80% of your potential customers will find their way to a rival business instead. |
