Getting started with Google AdWords

Google AdWords is one of the most effective means of drawing in targeted traffic to a software company's website.
In order to achieve an optimum return on your investment, effective account management is of critical importance. There is no shortage of people out there who will offer to help with your Google Adwords Account management and running targeted campaigns. However, there is a difference between anyone doing it and SEO Experts doing it for you as each Google Adwords Campaign must be carefully created and packed with the right keywords.

Google Adwords campaigns in the most simplistic terms are based on keywords of your choosing. People run a search for a keyword that you've selected, and the ads get displayed. You get charged according to the number of times the ad or ads are clicked.

Our Expert Google AdWords Advantage

We handle all aspects of your Google AdWords account. We start by identifying the aims of your campaign/s, and from there handle the keywords, match options, bids, budgets, ads and tracking.

• Have all aspects of your Google AdWords account managed by a professional
• Set-it and forget it; we handle everything for you
• Free up your time
• Start pulling-in low-cost, targeted traffic
• Receive monthly reports detailing all aspects of any changes, alterations and results

Google AdWords aims to provide the most effective advertising available for businesses of any size. We pledge to help you meet your customer acquisition needs by enabling you to:

• Reach people looking for your product or service
• Fully control your ad budget
• Easily create and edit your ads
• See your ads on Google within minutes of creating them
• We also strive to give you the most friendly and knowledgeable customer service possible. You can expect a prompt response to your email questions, typically within one business day. You'll also have 24/7 access to detailed performance reports that help you track the effectiveness of your ad campaigns.

1. Control

With all the great features listed below, a Google AdWords account is fully customizable for any advertiser.
• Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set (choose a maximum CPC from 1 cent USD to US$100).
• Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression.
• Daily budget you set, starting from 1 cent USD.
• Targeted ads you create and manage.
• Performance reports 24/7 online in your account.
• Advertising network of sites and products for increased ad exposure.
• One or multiple ads targeted with one or more keywords.
• And with no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for small to medium businesses.

2. Success

The success of our advertising program is built upon the success of our advertisers. So, we want to do everything we can to help you get more out of your ads and attract qualified prospects in the most cost-effective manner possible. We provide you with cost estimations and tools to help you control pricing. In addition, we're committed to sharing with you what makes AdWords advertising work by keeping you up-to-date with the latest Google AdWords features.

Our Expert Google AdWords Services

For guaranteed immediate placement, Universal System's Pay Per Click services deliver the same targeted traffic starting from day one.

The key to a great and winning search engine strategy is to have both the cost effective, fluctuating traffic from natural search engines with reliable traffic from pay per click.

Maximizing Pay-Per-Click for Optimal Performance

In the simplest terms, Users click - you pay. It looks very simple, but there are many factors other than your bid amount which determine the order of paid listings! And what good is a click when you can't convert that browser to a buyer because they weren't looking for the product or services you're selling? Universal System's SEO experts will setup and refine your PPC strategy by:

Our Fee

A setup fee ranging between $350 to $2000 depending upon the complexity of the Google Adwords campaign.